A few of you are looking up at the browser address bar to make sure you are rightfully on a design blog and have not mistakenly arrived on a fashion rag. Why jeans? I’ll tell you why! I am going to be talking about the importance of typography in a logo today and I felt that the jeans analogy was spot on. Compare the logo to a casually dressed person. Most logos are made up of a "mark" and a "type" just as a person would be dressed in a top and a bottom item of clothing. Now imagine the "mark" to be a tee. It can be sober, funky, playful, muted or bold.
It is always visual though just like the creative designs on a tee. Now imagine the "type" to be a pair of jeans. The right pair of jeans would not only emphasize the tee but also make the person look great, the wrong pair on the other hand could make a $100 tee look like a dish rag and in effect make the person look shabby and uninteresting. The right "type" in a logo not only sets the mood for the tone of the business .. casual, formal, playful, corporate; but also enhances the ‘mark" making it very memorable and binding the whole logo in creative brilliance. That is why like jeans enthusiasts, logo designers spend an awful lot of time hunting for the right type to suit the mark they have created.
Good fonts are to logo designers what shoes are to some women. You can never have enough. Let us take a look at some amazing free fonts available that would jazz up a logo, making it look extremely creative and professional if used correctly. It is about time designers and list creators broke free from the likes of the same old Fontin, Delicious, Fertigo and Helvetica which are great, but a tad overused.
MUSEO
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CICLE
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KELVINIZED
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JUSTUS
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CENTABEL
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SQUARETYPE B
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LONDON BETWEEN
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STREET CORNER
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LILLY
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COVINGTON
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GENTIUM
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COOLVETICA
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BRASSIERE
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RUTABAN
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VAHIKA
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TYPO SLAB SERIF
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DUSTISMO ROMAN
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CIBREO
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MARKETING SCRIPT
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MISO
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QUICKSAND
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VOLLKORN
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UBUNTU TITLE
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COMMUNIST
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MGOPEN MODERNA
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That rounds up 25 beautiful free fonts that would grace any logo and do it proud. These fonts perform well in all sizes and weights and are not just limited to logo design. What are your favorite free fonts to use when designing a logo? Alternatively, what are your favorite free fonts to use when designing anything else? It would be interesting to know, so share away!
2 comments:
All the fonts are really really awesome and useful too. Thanks for sharing the fonts. Thank you so much.
Good informative blog this is, A custom logo design can impel professionalism, differentiate products, unify product lines, and also can create a brand. Thanks for sharing this.
Customized Logo
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